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Let us take up the classic case of how the channel Colors Marathi developed a strong viewer base in India. It was only a few years ago, when Viacom 18 introduced Colors Marathi, an offshoot of their flagship general entertainment channel Colors, especially for the audience of Mahrashtra and Goa. Initially, the channel faced immense competition from Colors which has its own dedicated fan base. But, Colors Marathi consistently aired quality programmes and within a couple of years, it managed to develop a connection with the Marathi speaking viewers. It started airing family soaps as well as shows based on mythological and historical themes. With time, it diversified into other genres like drama, comedy and reality shows as well. Today, Colors Marathi has managed to gain popularity among the youth too.
https://www.viacom18.com/on-air/regional/colors-marathi
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