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Digital Asset Management (DAM) is crucial in today’s digital era. So crucial that it is now officially part of the martech conversation. As more and more organizations are developing, scaling and becoming more digitized, their digital assets such as videos, images, audios, documents, and creative files are also multiplying. And there is no better way to manage these digital assets than utilizing digital asset management solutions martech news.
What is Digital Asset Management Software?
Digital asset management solutions permit you to upload, store, manage, organize, share, and track all your digital assets in a single place, from a single source. It typically allows you to access it anytime, anywhere, and on any gadget. Backup and syncing are done regularly to make sure all your files are safe and protected. Also, admin users are able to accept or deny access to particular files by specific roles with access control. Digital asset management software is also used to register digital assets of the past and automate and streamline present content and creative workflows.
Types of Digital Asset Management systems
It is important to point out that there are different types of digital asset management systems, including brand asset management systems, library asset management systems, production asset management systems, and digital supply chain services. Let have a detailed look at the types of digital asset management systems.
Brand Asset Management System
This system is on the materials of marketing and sales, such as logos, product images, and marketing collaterals.
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