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T-Rex The Toyland is an emerging toy store retail chain in India that’s quickly gaining traction among families and toy enthusiasts. Based out of Surat, Gujarat, the brand has a growing presence with showrooms in several cities and ambitious plans to expand PAN India through franchising.
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This article breaks down the franchise business model, investment requirements, support offered, and potential returns for entrepreneurs considering a T-Rex The Toyland franchise in 2025.
1. What Is T-Rex The Toyland?
T-Rex The Toyland is a retail toy store chain that offers a wide range of toys — from educational and puzzle games to branded products from major companies like Mattel, Hasbro, Funskool, Simba, and more. The brand’s vision is to become a leader in the Indian toy retail industry, delivering quality toys and a fun shopping experience for children and families.
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The company has built a proven retail business model and is now expanding through franchising, allowing entrepreneurs to open and operate stores under the T-Rex brand.
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2. Franchise Business Model
Franchise Formats
T-Rex offers a flexible franchise model tailored to different business environments:
Standard Store Franchise: Traditional retail store with a floor area of around 600-1000 sq. ft.
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Micro or Kiosk Model: In some listings, smaller store formats or lower investment options are also mentioned (e.g., Rs. 5-10 lakhs), ideal for kiosks or compact retail spaces.
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This flexibility enables entrepreneurs to enter the toy retail segment with options suited to urban, semi-urban, or smaller towns.
Franchise Agreement & Term
The franchise typically involves signing a multi-year agreement (for example, 5 years with a renewal option), offering stability and time to establish your retail footprint.
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3. Investment Breakdown (2025 Estimates)
Initial Investment
Depending on the store size and location, the estimated investment range is approximately:
Small or kiosk store: ₹5 lakh – ₹10 lakh (compact operations)
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Standard store (600-1000 sq. ft.): ₹10 lakh – ₹15 lakh (most common)
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Extended models: Some reports mention up to ₹15 lakh – ₹20 lakh for larger setups.
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What’s included in the investment:
✔ Franchise fee
✔ Furniture & fixtures
✔ Inventory (toys and product stock)
✔ Advertising & marketing setup
✔ IT and billing systems
✔ Signage and branding materials
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Space Requirements
Most franchises require 600-1000 sq. ft. of commercial retail space, preferably in high-traffic areas such as shopping streets or malls.
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4. Support and Training from the Franchisor
T-Rex The Toyland provides extensive support to franchise partners to ensure smooth setup and ongoing operations:
Pre-Opening Support
Site selection assistance
Store design & layout planning
Inventory procurement guidance
Staff recruitment support
Display and merchandising setup
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Training & Operational Support
Product and sales training
Inventory management system setup
Marketing, branding, and digital promotion
POP / pre-launch advertising materials
Visit: https://franchisediscovery.in/brand/t-rex-the-toyland-franchise?id=66484b86ace0339d9897b5bd
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